Move over iPhone and Android: there’s a new mobile platform in town. Katie Couric is storming toward media domination launching her own mobile platform for apps. You see, at CBS, you can have your iPhone apps, your Android apps, your Blackberry apps, and then…your Katie Couric apps. She forced CBS to put her new mobile platform on their web site! The Katie Couric app store is tough on developers. You have to know your current events, you have to be literate, and if she calls with questions, you’d better be prepared to answer where you got your source. Katie don’t play.

I really think she’s running a stealth campaign to control the media and the machines. I mean, look at this recent photo:

And then take a look at this:

Skynet better run - Katie Couric is on the move.

Steve Jobs has been fighting the good fight to get back in the pink of health. We all wish him well. As he sought out the most superior ways to build himself up,  we know the real reason Steve Jobs went to Memphis Tennessee was for the soul food. Nothing will build the chi more than collard greens, cornbread, and sublime barbeque.  Except maybe some great chicken and peach cobbler.

Can Bubba pronounce your product name correctly? Take no chances. I was struck by Microsoft’s new venture in gaming, “Project Natal.” Now, looking at the name dead on, I’d think it was natal, associated with birth, pronounced natal like … “fatal.” But no, the Microsoft rep said it’s Natal like Napal. “Na-tall.” Pronounced similar to femme fatale. It adds an air of high style to pronounce it correctly. But Natal like Napal just invites Bubba to mispronounce the project. Bubba may be freaked out enough by the supernatural body readin’ technology.

Palm took no chances. When they announced the Palm Pre, they made sure to put the long e symbol promotional material, lest Bubba make the mistake of pronouncing it the Palm Pray, instead of with a long e like “Palm Free” or “pommes frites” or “Prius.” It implies “expect more” …. like fancy fried potatoes. Everyone loves chips. Jason Chen already demonstrated that the Palm Pre slices soft cheese, can fancy fried potatoes be far behind? After all, the iPhone is brutally competitive in the category “elegant name simplicity,” but does it imply deliciousness?… Or energy-saving transportation?